Hell Has Frozen Over: Google’s Superbowl Ad
Yup, that’s right start making good on all those promises you thought you’d never have to live up to. Because folks, hell has in fact frozen over. Don’t trust me trust twitter. Then, yes, it happened. As predicted by a not so disguised hint Google, the largest server of internet ads ran a super bowl ad. This mainly is interesting to me as I thought TV ads, traditional media, print, are all obsolete, at least you’d get that impression if you get your news by any of those means. Yet the accused destroyer of all known advertising methods turns to them to gain popularity? Are they worried about B.I.N.G. or just increasing awareness? Look for yourself.
Now that would be a true turning point for the brand -- a brand that, for nearly ten years, dismissed brand advertising as a waste of money (“The last bastion of unaccountable spending in corporate America,” in Eric Schmidt’s words back in 2006), and built its entire fortune on turning the advertising model upside down.
As John mentions Google has been adamantly against traditional advertising methods for at least a decade. Why the change of heart. Well it makes sense. What Google has been referring to is still true. If you are trying to reach the largest market with the least money the quickest, a super bowl ad is not the way you do it. But when you’ve spent a decade creating the largest web presence on the internet and you want to grow you have to start thinking of new, or in this case old, avenues. They may be targeting the crumbs here, but when you have the money and your competition is mobilizing, why not? Mine a little deeper, hit the market that is less profitable for your money, it’s the luxury of being on top.
In my personal opinion, I like the ad. That’s about it. Maybe they’ll advertise during the 2010 Tour de France about dating an American woman. Now that, I would be excited about.
I like the ad too. It’s very sweet. Are you having trouble dating American women?