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Hell Has Frozen Over: Google’s Superbowl Ad

February 7th, 2010 Emiliano Jordan 1 comment

Yup, that’s right start making good on all those promises you thought you’d never have to live up to. Because folks, hell has in fact frozen over. Don’t trust me trust twitter. Then, yes, it happened. As predicted by a not so disguised hint Google, the largest server of internet ads ran a super bowl ad. This mainly is interesting to me as I thought TV ads, traditional media, print, are all obsolete, at least you’d get that impression if you get your news by any of those means. Yet the accused destroyer of all known advertising methods turns to them to gain popularity? Are they worried about B.I.N.G. or just increasing awareness? Look for yourself.

Now that would be a true turning point for the brand -- a brand that, for nearly ten years, dismissed brand advertising as a waste of money (“The last bastion of unaccountable spending in corporate America,” in Eric Schmidt’s words back in 2006), and built its entire fortune on turning the advertising model upside down.

- JOHN BATTELLE

Read more…

Categories: Professional Tags:

Festival di Ticino: Wrap Up

February 6th, 2010 Emiliano Jordan 1 comment
The crowd at Portland's Bike N Hike Supporting the BTA

The Crowd at Bike N Hike waiting to win some raffle prizes. Photo: Oregon Cycling Action

Pat’s been nice enough to post my coverage of the Festival di Ticino on Oregon Cycling Action.

Read my coverage of the Festival di Ticino.

Categories: Life in Portland Tags:

A benefit raffle for the BTA hosted by Bike N’ Hike

February 5th, 2010 Emiliano Jordan 1 comment

Festival di Ticino - BTA Fund Raiser

Bike N Hike is having a little raffle to support the Bicycle Transportation Alliance. I just found out about it, though I’m sure most of you already know. It looks like this, $4 bucks gets you in and a raffle entry and access to the Hopworks keg. Enough said.

For everyone else there will be plenty of Hopworks Lemonade and some wine. So grab fours bucks, three extra if you want another ticket and roll on down to Bike n Hike (map).

Categories: Life in Portland Tags:

Portland Sky

January 31st, 2010 Emiliano Jordan 4 comments

It's hard to ignore the beauty of Portland's late afternoon sky

I grabbed this shot late on my Sunday bike ride.  Maybe it’s because I’m from the Southwest but Portland’s sky is oftentimes just amazing. I also have no idea what building is tinted copper but I don’t remember it being that color before. I think it has something to do with the light.

Categories: Life in Portland Tags:

Video: Ronde van Vlaanderen

January 28th, 2010 Emiliano Jordan 1 comment

That's what I'm sayin'

This video has me excited about the spring classics. A great watch! Thanks to Sprinting 4 Sings for posting this.

Cervelo Test Team Video by Bar Tape of the Tour of Flanders

Categories: Interesting WWWs Tags:

Haiti, My Problem of Facing a Perception

January 14th, 2010 Emiliano Jordan 4 comments
From NPR's Story "Red Cross: 50,000 May Be Dead In Haiti"

From NPR's Story "Red Cross: 50,000 May Be Dead In Haiti"

I know I’m going to piss people off with this comment. What happened in Haiti truly is a terrible tragedy. However, once AGAIN, America is giving money to another country…$100 Million. Now, with all of the families that are losing houses, starving, and have lost everything this past year, WHY the f-ck couldn’t Obama just give us that money??? Ever heard the expression, “charity begins at home??” :( SIGH

Yes, I came across this on my Facebook wall today. I’m amazed by this sentiment, and this is going to be a long post. If this comment creates the strong emotion it did in me then you might need to be calmed. Although I’m tempted to leave you angry I’m not, so I’m going to group together some quotes to show some of the great minds in history do not agree with the above sentiment. The last is one of my favorite quotes by one of my favorite quotable figures.

Think of giving not as a duty but as a privilege.
John D. Rockefeller

We make a living by what we get, but we make a life by what we give.
Winston Churchill

He who obtains has little. He who scatters has much.
Lao-Tzu

Make all you can, save all you can, give all you can.
John Wesley

The value of a man resides in what he gives and not in what he is capable of receiving.
Albert Einstein

Lets get started…

The Comment

Walking Among the Fallen Bodies Credit: Juan Barreto/AFP/Getty Images

Walking Among the Fallen Bodies Credit: Juan Barreto/AFP/Getty Images

Now, with all of the families that are losing houses, starving, and have lost everything this past year

I have troubles with this. The best thing to say is that “everything” is relative.  The commenter is ignorant or glossing over the true reality of Haiti.  I myself, we, do not understand, are incapable of understanding the suffering occurring right now in Haiti. We are talking masses of bodies rotting in the open street.  Water is scarce clean water is non existent. Looters are smashing condensed milk cans over rocks to get what little water is in the thick syrup.  NRP reported on an 8 year old girl sitting in a camp after loosing her entire family with no medical, no water, and no one to talk to or comfort her.   I do not doubt people in the US are loosing jobs but I am so far ignorant of thousands walking around with no or little medical care dealing with crushed and severed limbs, head injuries, cuts bruises, bodily injury. These are mothers, fathers, sons and daughters. I’d don’t mean to have a “bleeding heart” but how can you ignore this?

Idle hands are the devil’s tools (“Collections” 1808)

If you are a religious person, then I’m sure you understand this call to action. This is the closest I can imagine to hell and the Devil’s work. Imagine, walking over bodies, the screams of the injured, the trapped, the smell of decaying flesh, the thirst in your mouth… Now, imagine Hell.

However, once AGAIN, America is giving money to another country…$100 Million

Let’s put $100 million into perspective because really it’s nothing. The estimated cost of running our current mid east wars is $720 million PER DAY. The recent increase of troops in Afghanistan alone is $82 million, again, per day.  My personal opinion is that the same conservative groups that align themselves against humanitarian work like this also tend to align themselves behind huge military and government “war machine” spending.  While they are against public subsidized programs for health care or job security and creation. So while today we should stop funding Haiti’s national disaster, tomorrow…

Now, with all of the families that are losing houses, starving, and have lost everything this past year, WHY the f-ck couldn’t Obama

Tomorrow it’s that we should cut our public school funding, our public health funding, our…  And the key word there is “our” yet a part of “we” is consistently against funding.

Our Position

We are a nation of un-imaginable wealth and comfort for an average Haitian.  We could, without affecting our selves in the least, give enough to partially relieve the Haitian population.  And I say partially because the long term, and emotional effects will never be relieved.  In 2008 the US consumed 8.6 billion gallons of bottled water alone.  Or 23,561,643 gallons per day, giving up a destructive habit, that has questionable health benefits, for one day would alleviate one of the biggest problems on the ground in Haiti. This is an example of our wealth, our waste, and what we could do if we chose to.

Haiti’s Position

By most economic measures, Haiti is the poorest country in the Americas. It had a nominal GDP of 7.018 billion USD in 2009 with a GDP per capita of 790 USD, about $2 per person per day.

Haiti is poor.  There is no doubt about it.  They were not blessed with the oil of the UAE or even Bolivia.  They had trees most of which have been logged for various reasons. But trees, are cheap and trees alone cannot afford the tallest buildings in the world.  When disaster struck Haiti they were both economically and structurally ill equipped to deal with such a disaster. But we are, and we should.

How do we progress?

When I read this post I wasn’t exactly angry, at least not at the commenter, but I was very disheartened.  On a personal note, I contributed to the Red Cross.  My belief in them is marginal at best but it’s better then nothing.  I will also be contributing, again, to NPR for stealing an image without asking in hopes that they nor Getty Images sues me.

But the main thing is, if you agree with my argument.  Did you donate? What’s ten dollars to you? It’s 5 years income for the average Haitian. If you do not agree with my argument and agree with the commenter, what did you do recently to contribute to our national well being? And paying your accountant to find as many write offs as you can does not count as paying taxes…

***This was hastily put together. Sorry for any typos.

Comments: Please be civil.  If you don’t agree with the commenter mentioned on this post, be supportive intelligent, and understand that education, understanding are the way to persuade him. Acknowledgment his rights to this opinion.  If you don’t agree with me… Again, this is a place for intelligent thoughtful commenting.

Links:

Categories: Misc Life Tags:

Low Brow Photography: Quality Blog Photos in Under 10 Minutes

December 31st, 2009 Emiliano Jordan 4 comments

It’s Dec 31st and this day brings to close the first year in which I’ve run my own personal blog. I’ve had a lot of fun and I’ve learned that more people enjoy seeing photos of me in a skin suit riding a bear than doing honest reviews of cycling insoles and energy bars.  Truthfully though going around shooting photos of me in a time trial helmet was much more fun that comparing cycling orthotics anyway so I can’t judge.  I’d like to share one thing I’ve learned this year that is applicable to those that own or run blogs (who don’t have easy access to stuffed bears)  everywhere, in all fields and all topics.  That one thing is images, more specifically how easy a blog can be enhanced in a very short amount of time using images.  A properly used image can add depth, professionalism and draw a reader into a blog post unlike words will ever be able to do.  Using a simple point and shoot camera and Picasa for photo organizing and lighting adjustments I’ve found a system that lets me upload photos in less than ten minutes.

Want to Use Images to their Full Extent?

(the quick and simple way):

  1. Select an appropriate template for your WordPress Blog:  I prefer simpler templates for blog in which I’m going to use images as an attention grabber.  Templates, especially those in diffused shades, white, black and gray allow the images to stand out and speak for themselves.  This blog is actually a good example of that. For several reasons I prefer fixed width blogs.  Step #2 is a good example of why.
  2. Bigger is better: Figure out the maximum width you are allowed to use for an image.  In this blog it’s 588px including the border for a caption.  Crop your images to this and use them proudly at the top of your blog posts.
  3. Don’t go stock: With the methods mentioned below it is very very simple to use your own images.
  4. Find a process and stick with it: I keep a point and shoot camera on me at all times.  I never know when a photo opportunity is going to sneak up.  With modern cameras it’s easy to keep them in your pocket and shoot away. Next I take a little bit of time to organize them in Picasa so when I’m writing a post I can grab one of my personal “stock” photos. I also use Picasa to quickly edit the photo, adjusting for light balance, sharpness and contrast before I upload.
  5. Details!!! This is my philosophy. And it works, again and again and again… and again.  When uploading photos fill in all the fields.  Think them over, write a gripping caption.  Do not use the default for the Title Field.  This value is not visually apparent on the blog so people often times skip over it.  I send emails to my clients all the time reminding them to use it.  So don’t be like some of my problem children, take my advice and use it!  Small things like this will get you better search engine traffic especially from image indexers like images.google.com. If you want to take image indexing a step further you can use the Media Tag plug-in. It’s finicky and sometimes it takes a while for me to get it going but it’s well worth it if your blog is image heavy.

A note on details: They are not the kind of thing that get you a high spike in traffic, they are not the front page of digg.  But if you are careful and detail oriented all your blogging and photography efforts become that much more effective.  Good posts have a better chance of ranking, getting noticed, linked to, etc. If you rank in a relatively unpopular term can get you 5-10 hits a day.  20 of those articles and you have a good base of readers to build on.

The sunset becomes just a touch more vibrant.

With Picasa the sunset becomes just a touch more vibrant.

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Bill Perterson; We Do Feet & Dynamic Foot Systems

December 31st, 2009 Emiliano Jordan 1 comment
The contours of my foot in We Do Feet Orthotics

The contours of my foot in Dynamic Foot Systems' Orthotics

I’ve waited for a bit before writing this post so I could ride my new orthotics for a while to see how I felt about them.  I would have to say I think they’re great.  The last set of insoles I had worked perfectly and solved all of my issues.  But the new set seems just a little bit more refined.  Bill Peterson is the kind of guy that never leaves “great” alone.  He’s had more years, more experience, and worked with a larger variety of athletes than anyone in the industry I’ve ever come across.  Yet every time I talk to him he’s on the edge of what’s new, never resting, always learning, improving and working.

I last visited Bill in the winter of ’08 and a lot has changed.  He has put into practice and done extensive testing on a theory we had previously discussed about cleat position.  His foot scanning methods now include a 3d foam impression and a computer scan.  But is all this improvement good? Is it measurable steps forward and not sideways or even backwards?

Read more…

Categories: The Gear I Ride Tags:

Thanksgiving In New Mexico; Haulling Rock

November 27th, 2009 Emiliano Jordan 6 comments
The before and after we unloaded one load of rocks...

The before and after we unloaded one load of rocks...

No matter how I actually feel about the details of Thanksgiving and what it truly means I do enjoy the excuse to travel and visit family.  For 2009 I spent the great Turkey day in New Mexico at my mom’s house.  It’s been a great time.  My mom hasn’t wasted any time replacing my brother, Javier, and I after we moved out.  She’s taken to being a foster parent with all the effort and enthusiasm she had while raising us. So aside from seeing my brother and mom I get to meet a new, albeit temporary, addition to our family. I’m proud of my mom, and am happy that others are sharing in the experience of growing up with the strong, creative, and powerful influence of such a beautiful woman.

Gripworks or missing toes.

Gripworks or missing toes.

So for Turkey Day Javi and I moved some rock for my mom.  This doesn’t sound like a big project but trust me, mom needs a lot of rocks and she uses phrases such as “as big as possible” and “high density.” So I spent the day feeling like part of a giggling two man chain gang hauling rocks all over northern New Mexico.  This is hard considering I’m a cyclist, and well, we’re famous for a lack of upper body strength.  So it was a lot of locked arms and clean and jerk movements. But I did have one thing on my side.  I had just got some Ironclad (Ironclad Cycling) gear I was going to use strictly for racing and training but the good thing about getting cycling clothes from a construction company is that you can actually use them more for what they’re intended for.

My Ironclad gear of choice happened to be a base layer for the cold, compression socks to help with my still sore injured ankle and a set of Gripworx gloves.  These things are serious.  Like Spidey climbing walls serious, they have a textured palm that you could hold on to a warm stick of butter with. Perfect for a person hauling large wet rocks around with complete lack of the proper muscle structure to be doing so.  Ohh yeah and they also grip a beer really well.

Gripworks Grippin' a Beer... The way it should be!

Gripworks Grippin' a Beer... The way it should be!

Categories: Misc Life Tags:

Was It A Bat I Saw

November 26th, 2009 Emiliano Jordan 3 comments
And they have LOLZ the dancing monkey... DANCING MONKEY NAMED LOLZ... what more do you need?

And they have LOLZ the dancing monkeyninjaturtlesomethingorother... what more do you need?

By far one of the coolest blogs around is Lar and Jar’s posts about randomness.  As opposed to my over the top attempt at being So Pro Jar and Lar went off the deep end fun.  I kinda go over there whenever I need a pick me up, the floating clouds get me feelin’ pretty good every time.  So please go check it out.  http://www.wasitabatisaw.com/

yeah definitely... real definitely

And as they suggest they definitely get the…

Categories: Interesting WWWs Tags: